Reader Q&A #2 | Social media and work
How can you create the boundary between social media and work when the two are intertwined?
When I graduated from college, there was only one digital marketing course required to complete towards my marketing degree. During my first advertising internship, I remember the VP of the company asking me at the coffee machine, “Do you really think this Twitter thing will last long?” Over a decade later, Twitter outlasted that company, and despite what it’s evolved (or devolved) into, there’s no question that now social media is deeply intertwined into the marketing of most businesses and brands.
Even beyond marketing, social media has become a tool for artists whether they’re aiming to be discovered or merely want to share their portfolio of work with their fans.
To be in this intersection — striving to make changes with your relationship with and reliance on technology, while simultaneously relying on social media as a part of your career — is a complex challenge. I see this come up often in the comments, and today’s question asks just how to tackle this grey area — one foot in, one foot out.
Before we dive in, a reminder that today’s essay is a paid subscriber exclusive. If you’d like to submit a question to be answered in a future installment, message me or submit a question on the chat.